Accounting Professionals » Discussions » The 21 Best Social Media Tools

  • Posted August 23, 2016

    Running a successful social media marketing campaign can be a challenge for any business of any size. And that’s whether you’re a seasoned pro at social media or a new startup aiming to get some much needed traction. In this blog post, we are going to outline the best social media tools that, in our opinion, will make your social media campaigns run as seamlessly as possible.

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    The Best Social Media Tools

    We have come across many different tools over the years so we thought it about time to list out those that we use the most and love the most! We have split our choice of the best social media tools into different categories: management, image creation, analytics / measurement, research, and video. Have we missed any out that you would have included?

     

    Social Media Management Tools

    If you are going to run a successful social media campaign you need a robust, easy-to-use and flexible tool to manage it from. Listed below are our five best social media tools for management. And, yes, we have tried and tested them all extensively, and still use two of them day-to-day.

     

    1. Hootsuite: Hootsuite is the most widely used platform for managing social media, created in 2008. The system’s user interface takes the form of a dashboard and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Instagram and YouTube. We use Hootsuite for all of our client scheduling, monitoring, engaging, and curating content, as well as our own stuff. The bulk uploading of social posts is a huge time-saver, but one of our favorite features is the suggested content section – curating content and scheduling it can be a time consuming task; Hootsuite can do it for you though!
    1. Buffer: Buffer is more of a content publishing platform – it enables you to manage, track and measure content that you publish and schedule to social networks. It is a perfect social media tool for those on a shoestring budget or for start-ups looking to get cracking with some social media marketing. We have used Buffer in the past (and still do on an ad hoc basis) and some clients swear by it. Personally we prefer Hootsuite, but each to their own. Give it a try and see what you think!
    1. MavSocial: is a complete social media visual content management and publishing software tool. It’s the ideal platform designed to organise, manage and analyse your entire visual content library under one roof. Simple to use, it’s perfect for SMEs as well as larger brands that have teams to manage their company’s social media. MavSocial has a whole host of features which we love and you can find out about them in our review of MavSocial.
    1. Agorapulse: We actually did a review of Agorapulse about a year ago, which you can read here. However, if you don’t have time, Agorapulse is a social media management platform where you can manage your campaign and schedule all your content out. Much like Hootsuite really.
    1. Socialoomph: We’ve used Socialoomph a number of times in the past. It is particularly good if you want or need to have the same message going out over and over again. Obviously, this isn’t a tactic we would promote doing on a frequent basis, but for a limited time offer or a specific week-long campaign it can be quite effective provided it is not abused. Socialoomph is great for using recurring posts, but bear in mind why other tools don’t offer this repeatability of the same posts over and over again. (Hint: it looks lazy and pointless if over-used!)

     

    Image Creation Tools

    Did you know articles with images get 94% more views than those than do not? That is an incredible stat that demonstrates the power of having visual imagery in your marketing campaigns. We’ve even seen ourselves that links with images get much better engagement than those that don’t. So, having visual content to accompany your copy should be imperative for most posts on social media. Well the ones you want to get engagement for anyway! 	      </div>
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    Running a successful social media marketing campaign can be a challenge for any business of any size. And that’s whether you’re a seasoned pro at social media or a new startup aiming to get some much needed traction. In this blog post, we are going to outline the best social media tools that, in our opinion, will make your social media campaigns run as seamlessly as possible.

    Best Social Media Tools, social media tools, social media marketing tools, social media campaigns, social media marketing, social media management tools, social media management, social media content, social media content tools, social media images, social media visual content, social media image creation tools, social media analytics, social media analytics tools, social media analytical tools, social media measurement, social media measurement tools, social media analysis, social media analysis tools, social media research tools, video marketing, animated video, video animation, video software, video tools, animated video tools, animated video software, Comms Axis, Dan Purvis, Hootsuite, Buffer, MavSocial, Agorapulse, Socialoomph, picktochart, canva, fotojet, smilebox, profile picture maker, sotrender, Google Analytics, bitly, buzzsumo, social mention, hashtagify, whos talkin, whostalkin, moz, GoAnimate, Prezi, Moovly

    The Best Social Media Tools

    We have come across many different tools over the years so we thought it about time to list out those that we use the most and love the most! We have split our choice of the best social media tools into different categories: management, image creation, analytics / measurement, research, and video. Have we missed any out that you would have included?

     

    Social Media Management Tools

    If you are going to run a successful social media campaign you need a robust, easy-to-use and flexible tool to manage it from. Listed below are our five best social media tools for management. And, yes, we have tried and tested them all extensively, and still use two of them day-to-day.

     

    1. Hootsuite: Hootsuite is the most widely used platform for managing social media, created in 2008. The system’s user interface takes the form of a dashboard and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Instagram and YouTube. We use Hootsuite for all of our client scheduling, monitoring, engaging, and curating content, as well as our own stuff. The bulk uploading of social posts is a huge time-saver, but one of our favorite features is the suggested content section – curating content and scheduling it can be a time consuming task; Hootsuite can do it for you though!
    1. Buffer: Buffer is more of a content publishing platform – it enables you to manage, track and measure content that you publish and schedule to social networks. It is a perfect social media tool for those on a shoestring budget or for start-ups looking to get cracking with some social media marketing. We have used Buffer in the past (and still do on an ad hoc basis) and some clients swear by it. Personally we prefer Hootsuite, but each to their own. Give it a try and see what you think!
    1. MavSocial: is a complete social media visual content management and publishing software tool. It’s the ideal platform designed to organise, manage and analyse your entire visual content library under one roof. Simple to use, it’s perfect for SMEs as well as larger brands that have teams to manage their company’s social media. MavSocial has a whole host of features which we love and you can find out about them in our review of MavSocial.
    1. Agorapulse: We actually did a review of Agorapulse about a year ago, which you can read here. However, if you don’t have time, Agorapulse is a social media management platform where you can manage your campaign and schedule all your content out. Much like Hootsuite really.
    1. Socialoomph: We’ve used Socialoomph a number of times in the past. It is particularly good if you want or need to have the same message going out over and over again. Obviously, this isn’t a tactic we would promote doing on a frequent basis, but for a limited time offer or a specific week-long campaign it can be quite effective provided it is not abused. Socialoomph is great for using recurring posts, but bear in mind why other tools don’t offer this repeatability of the same posts over and over again. (Hint: it looks lazy and pointless if over-used!)

     

    Image Creation Tools

    Did you know articles with images get 94% more views than those than do not? That is an incredible stat that demonstrates the power of having visual imagery in your marketing campaigns. We’ve even seen ourselves that links with images get much better engagement than those that don’t. So, having visual content to accompany your copy should be imperative for most posts on social media. Well the ones you want to get engagement for anyway! 	      </span>
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